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5 Chain Stores in Tokyo Selling Cute Children’s Products at Low Prices

There are many chain stores in Tokyo where you can buy cute clothing and toys for kids at such low prices. Here are five of these chains.

1. Nishimatsuya

Children easily grow out of their clothes as they get older, so Nishimatsuya is considered as a strong ally of mothers because it’s a place where they can buy clothes for their kids at very low prices. Here, the starting prices of printed T-shirts that look like those worn by adults and one-piece dresses are 479 JPY (incl. tax) and less than 1,000 JPY, respectively. When the final sale season sets in, the prices of T-shirts and shorts could go as low as 198 JPY. With these prices, mothers do not have to get mad anymore when their children come home covered in mud. Nishimatsuya also has clothes with signature designs. They display the clothes up to the ceiling and place sticks all over the store for taking items off the display, so you can get the clothes you want but can’t reach by using these sticks. Don’t worry, it's quite easy to do that. Nishimatsuya carries clothes for newborn babies up to size 140 cm (sizes are based on the height of the kids), and depending on its store, they also have school sizes from 130cm to 150cm.

1. Nishimatsuya

1-6-1 Daiba, Minato-ku, Tokyo

2. Akachan Honpo

It’s probably not too much to say that Akachan Honpo, a store dedicated to selling maternity goods and products for babies and children, is known to any Japanese person who has experienced giving birth. Akachan Honpo is a complete shop that carries virtually all products related to childbirth and childcare. We recommend buying underwear for babies here. Its Akachan no Kimochi Series is a series of underwear (2,052 JPY (incl. tax)) that lets babies move freely corresponding to their size and growth – three months after their birth, when they roll over in their sleep, and by the time they sit – and is easy for the mothers to put on babies. They'd be the perfect gift, too. The Anshin Crayon Kodomo Challenge (1,296 JPY (incl. tax)) that can be washed off with water, lunchboxes with character designs, and cutlery sets of spoon and fork are famous souvenirs among foreign customers. Now this store also offers duty-free services, so by all means, go there and shop for your children.

2. Akachan Honpo

5F TOC Bldg, 7-22-17 Nishigotanda, Shinagawa-ku, Tokyo

3. Birthday

Birthday is a store that exclusively sells products for children, from babies up to toddlers. With a rich collection of products, the appeal of this store is its reasonable price more than anything. Here, you can buy a variety of brands at low prices, including sports brands. In particular, it’s quite famous for the “futafuta” series that mixes North European aesthetics. For instance, the Girls’ Shorts (1,280 JPY (incl. tax)) are very cute with a cat design on the back pocket. There are so many designs here that will surely capture the hearts of mothers. It also sells T-shirts (980 JPY (incl. tax)) from FILA, Champion, and other sports brands. Birthday is a fun place where you can buy a variety of clothes for boys and girls, such as girly clothes and rock-style clothes, and clothes that satisfy various tastes all at once.

3. Birthday

4-2-28 Nishikasai, Edogawa-ku, Tokyo


ANAP KIDS is a children’s brand under the casual brand ANAP that makes clothes for people in their 10s and 20s. This shop has colorful children’s clothes with a colorful street vibe. There are so many clothes with designs that look like they can be worn by adults, and a long list of items that can be worn by parents and their children as a pair. The sizes of children’s clothes here are 70cm - 130cm. Even babies will be able to enjoy street-style fashion with a huge impact such as bibs with animal designs and socks. The charm of ANAP is that it has an extensive collection of goods that covers up to children’s backpacks with character designs and mother’s bags, so customers get to enjoy shopping here according to their tastes.

*Photo shows an ANAP store.


1F Sunshine Alta, 3-1-3 Higashiikebukuro, Toshima-ku, Tokyo

5. Babies”R”Us

Operated by Toys”R”Us, Babies”R”Us is a store dedicated to babies’ products that carries a rich assortment of maternity goods and baby items. What is particularly famous in this store are the hats from its original brand Kids”R”Us. They have hats with designs that will put those of adults to shame, including safari hats, work caps, and felt paper hats. Also available are tulip hats and lop-eared hats in cute designs that you’d want your baby to wear. There are also hats with flaps attached on them so that the back of your baby’s neck will not get sunburned. Their perfect functionality is the reason why these hats are so popular. Aside from Western-style clothing, Babies”R”Us also has a wide variety of childcare goods. It also sells products such as educational toys from Japanese to American brands, so these would be great as souvenirs.

5. Babies”R”Us

1F Aqua City Odaiba 101, 1-7-1 Daiba, Minato-ku, Tokyo

We want fashionable mothers and their kids to enjoy shopping so please use this article of popular shops that will let them coordinate at reasonably low prices. Go and check out these stores.

*Please note that the information in this article is from the time of writing or publication and may differ from the latest information.

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