WOW! JAPAN

Shikoku

Shikoku is a region made up of the four prefectures of Tokushima, Kagawa, Ehime, and Kochi. It's surrounded by sea and mountains, and it's an area where you can fully enjoy the bright sunshine and lush nature. The transparent ocean, the clear water and air, the verdant mountains and babbling rivers all come together to greet visitors. The Shikoku Pilgrimage is gaining popularity among foreign visitors, so it's also gaining attention as a spiritual island. The summer festivals of the Awa-Odori and Yosakoi Matsuri are nationally famous and are highly recommended.

Topics

Shikoku×Sightseeing

  1. 1. Oku-Iya Niju Kazura Bashi (Oku-Iya Double Vine Bridges)

    5 Must-Visit Spots in Tokushima’s Amazing Iya Valley

    2019.04.18

  2. Setouchi Triennale

    Top Spots Within the Setouchi Region for Admiring Traditional and Modern Japanese Artworks [PR]

    2018.12.19

  3. What are Kagawa and Ehime like?

    An Indulgent and Charming 2-Day Model Course on Kagawa and Ehime’s Cuisine, Scenery, and Onsen [PR]

    2018.11.28

Shikoku×Food

  1. 1. Tsukasa Kochi Main Shop (Kochi)

    Top 5 Recommended Shops for Savoring Shikoku’s Local Specialty Dishes

    2018.03.01

    Photo by Gurunavi, Inc.

  2. 1. Hokuroya (Kagawa)

    5 Recommended Shops for Seafood in Shikoku

    2017.07.13

    Photo by Gurunavi, Inc.

Shikoku×Shopping

  1. 1. Awa Tesuki Washi (Tokushima Prefecture)

    You’ll Want to Give them as Souvenirs! Top 5 Must-Buy Traditional Crafts in Shikoku

    2018.03.01

Shikoku×Hotels

  1. 1. Setouchi Retreat Aonagi (Ehime)

    Top 5 Hotels in Shikoku with Superb Views

    2018.05.17

    Booking.com

  2. 1. Daiwa Roynet Hotel Matsuyama (Ehime)

    Check Here For a Budget-Friendly Stay! 5 Business Hotels in Shikoku with Good Reviews

    2017.07.20

    Booking.com

  3. 1. Setouchi Retreat Aonagi (Ehime)

    Highly Praised on Review Sites! 5 Recommended Hotels in Shikoku

    2017.07.13

    Booking.com

Shikoku×Tips & Manners

  1. Traditional Japanese Crafts: The Amazing Properties of Imabari Towels

    Traditional Japanese Crafts: The Amazing Properties of Imabari Towels

    2020.10.12

  2. What kind of place is Shikoku?

    Know This to Fully Enjoy Your Trip! Basic Information About Shikoku

    2017.07.13

  3. What is the Shikoku Pilgrimage?

    Easy to Understand Even For Beginners! A Guide to Joining the Shikoku Pilgrimage

    2017.07.13