Shikoku is an area made up the four prefectures of Tokushima, Kagawa, Ehime, and Kochi. It's surrounded by sea and mountains, and it's an area where you can fully enjoy the bright sunshine and lush nature. The transparent ocean, the clear water and air, the lush mountains and babbling rivers come together to greet visitors. In recent years, there has been a rise in foreign tourists challenging the Shikoku Pilgrimage so it's becoming known as a spiritual island. There are many places to enjoy nature, including the Naruto whirlpools in Tokushima that are considered to be some of the biggest in the world; Ritsurin Garden in Kagawa, a garden with 3 Michelin stars that's registered as a National Site of Scenic Beauty; Ehime's Dogo Onsenkyo, one of Japan's oldest hot spring regions; and Kochi's Shimanto River, said to be Japan's last clear stream. Because Shikoku is blessed with both ocean and mountains, there are many special Shikoku products, such as sudachi (type of citrus) and Naruto Kintoki sweet potatoes from Tokushima; a large variety of mandarin oranges from Ehime; sanuki udon from Kagawa, where you can enjoy an eating tour; and seared tuna, a gorgeous meal traditionally made by fishermen in Kochi that has a fun warayaki (grilled in straw) performance. You can enjoy delicious food all throughout the year. In the summer, they hold what is called Shikoku's two biggest festivals, the Awa-Odori in Tokushima and the Yosakoi Matsuri in Kochi, so it's a great time to visit since the cities will be very lively.



  1. 1. Oku-Iya Niju Kazura Bashi (Oku-Iya Double Vine Bridges)

    5 Must-Visit Spots in Tokushima’s Amazing Iya Valley


  2. Setouchi Triennale

    Top Spots Within the Setouchi Region for Admiring Traditional and Modern Japanese Artworks [PR]


  3. What are Kagawa and Ehime like?

    An Indulgent and Charming 2-Day Model Course on Kagawa and Ehime’s Cuisine, Scenery, and Onsen [PR]



  1. 1. Tsukasa Kochi Main Shop (Kochi)

    Top 5 Recommended Shops for Savoring Shikoku’s Local Specialty Dishes


    Photo by Gurunavi, Inc.

  2. 1. Hokuroya (Kagawa)

    5 Recommended Shops for Seafood in Shikoku


    Photo by Gurunavi, Inc.


  1. 1. Awa Tesuki Washi (Tokushima Prefecture)

    You’ll Want to Give them as Souvenirs! Top 5 Must-Buy Traditional Crafts in Shikoku



  1. 1. Setouchi Retreat Aonagi (Ehime)

    Top 5 Hotels in Shikoku with Superb Views


  2. 1. Daiwa Roynet Hotel Matsuyama (Ehime)

    Check Here For a Budget-Friendly Stay! 5 Business Hotels in Shikoku with Good Reviews


  3. 1. Setouchi Retreat Aonagi (Ehime)

    Highly Praised on Review Sites! 5 Recommended Hotels in Shikoku


Shikoku×Tips & Manners

  1. What kind of place is Shikoku?

    Know This to Fully Enjoy Your Trip! Basic Information About Shikoku


  2. What is the Shikoku Pilgrimage?

    Easy to Understand Even For Beginners! A Guide to Joining the Shikoku Pilgrimage


  3. Sanuki udon (Kagawa)

    Goldmine of Food! 5 Must-Try Local Dishes in Nature-Rich Shikoku Region


Shikoku×Local News

  1. 1. Katsuo no Tataki (Seared Bonito)

    5 Recommended Must-Try Foods in Kochi