Antenna shops or satellite shops are created by local governments to promote their regions through selling mainly food and beverages along with serving the shop as tourist information. Many of these antenna shops are in Yurakucho and Ginza so without leaving Tokyo, anyone can experience a kind of virtual tour of Japan without the hassle of travelling or even be short on time and money. All 47 prefectures have an endless supply of regional specialties and these antenna shops come in handy to grab a taste of the local regions in just a day to see where you would want to further explore for your next trip. Here are 11 best recommended antenna shops to consider.
Iwate Ginga PlazaIwate Prefecture's antenna shop, Iwate Ginga Plaza, is a popular place to find seafood from the Sanriku region. The store is spacious and has a wide range of products. The "Sanriku Kaiho Zuke" made with salmon roe, abalone, and mekabu seaweed is a true "Jewel Box of the Sea". The Western-style canned mackerel, "Cava" is also popular as it goes well with pasta and snacks. The third Friday of every month is "Bread Day," and the shop sells many local breads. When the locals favorite, Fukuda Bread is on sale, because of its popularity, there is a long line of customers. 【設施名稱】いわて銀河プラザ 【地址】東京都中央区銀座5-15-1 南海東京ビル1F 【電話號碼】0335248282
Ginza NaganoGinza Nagano has a bar counter in the center of the store where customers can compare local wines and enjoy seasonal "petit parfait". The shop offers a wide variety of oyaki (bun stuffed with many ingredients), a staple of Nagano Prefecture, and honey since Nagano prefecture is the largest producer in Japan. The very popular "milk bread" is often sold out in the morning, so it is recommended to go early before the store opens. Customers may also be able to find their favorite brand of cider, an apple liquor that has become increasingly popular in recent years. 【設施名稱】銀座NAGANO(ナガノ) 【地址】東京都中央区銀座5-6-5 NOCO1・2・4F 【電話號碼】0362746015
Tau Setouchi HiroshimaTau Setouchi Hiroshima is a very popular Hiroshima antenna shop with annual sales of over 1 billion yen. Inside the shop, there is a restaurant where visitors can try an authentic Italian dish using local ingredients from Hiroshima. And also, local dish, Hiroshima-yaki, a savory pancake can also be eaten here. Aside from the main dishes, sweets like “Hasasku Daifuku”, mochi with Japanese citrus is insanely popular and solds out instantaneously as soon as it's on sale.
Oishii Yamagata PlazaOishii Yamagata Plaza is an antenna shop of Yamagata Prefecture with a nostalgic atmosphere. The store sells fresh vegetables and looks as if you are at a local roadside station. Aside from vegetables, the shop sells sweets made from "Dadacha-mame," a delicious brand of edamame available only in Tsuruoka City, Yamagata Prefecture, and various kinds of pickled vegetables. One of the popular souvenirs from Yamagata prefecture is the Milk Cake, a flat sheet of crispy textured sweets containing milk. This comes in different flavors like cherry, yogurt, and melon milk. It is available to purchase at the antenna shop too. 【設施名稱】おいしい山形プラザ 【地址】東京都中央区銀座1-5-10 ギンザファーストファイブビル1F 【電話號碼】0352501752
Ishikawa Local Speciality StoreIshikawa Local Speciality Store is an antenna shop of Ishikawa Prefecture, that handles many traditional crafts including colorful Kutani ware. A wide range of products are sold from the basement floor to the second floor, including chewy gyoza dumplings from the popular Ishikawa gyoza specialty store "Po" and "amber sugar" made with beautiful colors. There is also "oil-removing paper" with gold leaf and skin care products, which is a popular souvenir. Also another item favored by visitors is the Ishiru, a type of fish sauce popular as a versatile soup stock used in a variety of dishes. 【設施名稱】いしかわ百万石物語 江戸本店 【地址】東京都中央区銀座2-2-18 TH銀座ビル 【電話號碼】0362287177
Okinawa Ginza Washita ShopOkinawa Ginza Washita Shop is an Okinawa antenna shop that also offers a full range of eat-in services, and is the most popular of all the antenna stores in Ginza. Customers can eat brightly colored tropical "Blue Seal" ice cream, freshly fried "Sata Andagi(deep fried doughnut)" and "Soki (pork spare rib) Soba" inside the store. The shop also offers fruits and fresh vegetables such as pineapples, making it a fun place to spend some tropical time. Local beer and sake like "Orion beer" and “Awamori" is a must buy item. The basement floor is dedicated to Okinawan crafts. 【設施名稱】銀座わしたショップ本店 【地址】東京都中央区銀座1-3-9 マルイト銀座ビル1F・B1 【電話號碼】0335356991
Marugoto KochiThe antenna shop of Kochi Prefecture, Marugoto Kochi specializes in items using yuzu (citron), ginger, bonito, and bundan (pomelo). The shop is located next to the Okinawa Ginza Wasta Shop, the antenna shop of Okinawa Prefecture. At Marugoto Kochi, there are a wide variety of bottled seasonings, such as ponzu (a kind of citrus juice) rich in yuzu (citrus fruit), that can be used as a dipping sauce or flavor enhancer when cooking hot pot at home. The popular "Boshi Pan'' directly translated as hat bread is a uniquely shaped sweet bread favored by the locals. Another recommendation from this shop is the Millet Cookies available in black pepper, garlic, caramel, and other rarely seen flavors. 【設施名稱】高知県アンテナショップまるごと高知 【地址】東京都中央区銀座1-3-13 オーブプレミア 【電話號碼】0335384365
Food Mart FukuiFood Mart Fukui from Fukui Prefecture specializes in the variety of delicious gourmets from Fukui, but of all, the sweets are highly recommended for a try. Usually eaten during the summer, the mizu-yokan, a chilled Japanese dessert made of red (or white) bean jelly, in Fukui, it is a custom to eat it in winter. A large flat box approximately the size of an A4 size is filled with mizu-yokan which melts in your mouth. The texture is firm so it is easily sliceable, and has just the right amount of sweetness. Another local favorite sweets is the Habutae Mochi which has a very soft but a bit of chewy texture. 【設施名稱】食の國 福井館 【地址】東京都中央区銀座1-3-3 銀座西ビル 1F 【電話號碼】0355240291
Ibaraki SenseIbaragi Sense is an antenna store of Ibaraki Prefecture that has a cafe "BARA cafe" next door. Customers can eat inside the cafe and order food using seasonal local ingredients. The Melon Marugoto Cream Soda that appeared in the summer was a luxurious dessert using a whole melon, and was very popular and even went viral on social media. The most popular item on the regular menu is the Natto Ice Cream which has a sticky texture but the sweetness of the ice cream is surprisingly a good match to the natto. However, according to the shop, it is not to everyone's taste, so it is definitely worth a try if anyone is curious about it. 【設施名稱】IBARAKI sense(イバラキセンス) 【地址】東京都中央区銀座1-2-1 紺屋ビル1F 【電話號碼】0355240818
Osaka Hyakkaten (Department Store)Located on the ground floor of Tokyo Kotsu Kaikan, where many antenna stores are located, the antena shop of Osaka, Osaka Hyakkaten (Department Store) has a standing bar, as they sell takoyaki and ikayaki (squid) as well as highballs and other alcoholic beverages. For a new souvenir to try, the Kokyu Chocolate, literally translated as “breathing chocolate” is a new product from Osaka that is famed for its mousse like chocolate which instantly melts in your mouth are something to consider. Another must try item would be the multicolored "kompeito"(sugar candy). The long-established building located in front of Yurakucho Station, Tokyo Kotsu Kaikan is a spot itself with more than 14 antenna shops so aside from Osaka, it is better to wander around to see more antenna shops from different regions of Japan. 【設施名稱】大阪百貨店 【地址】東京都千代田区有楽町2-10-1交通会館1F 【電話號碼】0352201333
Hokkaido Dosanko PlazaHokkaido Dosanko Plaza is a very popular Hokkaido antenna store located on the ground floor of Tokyo Kotsu Kaikan. Many events are held here for limited periods, and people often line up even before the store opens to get food that is hard to find unless you go to Hokkaido. The melons used in the Yubari melon ice cream are carefully selected from 136 melon farms in Yubari City and are popular year round. It is moderately sweet and refreshing to eat. 【設施名稱】北海道どさんこプラザ有楽町店 【地址】東京都千代田区有楽町2-10-1 東京交通会館1F 【電話號碼】0352243800
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