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[Tokyo] An In-Depth Guide to The Fashion Mecca That Is Ura-Harajuku

Ura-Harajuku is an area that is filled with rows and rows of unique shops such as stylish vintage clothing shops and stores selling "kawaii" (cute) sweets. Cutting-edge shops have also opened in this district, turning it into a sightseeing spot that has been getting a lot of attention of late. And so with that, here is a thorough guide on this hot area called Ura-Harajuku!

Where is Ura-Harajuku?

Ura-Harajuku is the area around Harajuku-dori and Cat Street. Harajuku is famous for Takeshita-dori, an area where young people gather, but the Ura-Harajuku area (which literally means “back street of Harajuku”) is full of recently-opened shops also catered to youths.

Where is Ura-Harajuku?

3, 4 and 6 Jingu-mae, Shibuya-ku, Tokyo

Grab Kawaii Items!

KINSELLA

If you go to Ura-Harajuku, the first places you must check out are the fashionable secondhand clothes shops in the area! KINSELLA, located along Harajuku-dori, is a vintage apparel shop that offers a wide array of unique items from any genre for all ages and genders. The prices here are reasonable, too, as T-shirts for women are priced at around 3,000 JPY while those for men cost around 4,000 JPY! Try to get some fancy items that you can only get at this shop.

KINSELLA

3-27-13 Jingu-mae, Shibuya-ku, Tokyo

RAGTAG Harajuku Branch

RAGTAG is another recommended vintage clothing store! Located on Cat Street, this shop carries over 5,000 brands that range from casual brands up to luxury brands and famous designer brands that are the talk of town today. The best thing about this establishment is that it will let you get hold of high-quality branded products at affordable prices! You just might get your hands on that brand you have always wanted without having to spend too much!

RAGTAG Harajuku Branch

6-14-2 Jingu-mae, Shibuya-ku, Tokyo

Tiffany@Cat Street

This next spot is one of the latest attractions in the area! It is Tiffany@Cat Street, the first of its kind of concept store in Japan. Opened on April 19th, this store is scheduled to run for about three years. Your attention will surely be drawn by the design of its logo that is based on the brand’s unique color called Tiffany blue. There is a cafe inside that offers food and drinks inspired by the movie “Breakfast at Tiffany's.” How about spending a moment of bliss in this fancy space?

Tiffany@Cat Street

6-14-5 Jingu-mae, Shibuya-ku, Tokyo

Kawaii Gourmet Food That Will Make You Want to Snap Photos!

cafe no. HARAJUKU

After you are done shipping, try the cute gourmet culture of Ura-Harajuku! Cafe no. HARAJUKU is what they call an Instagram-worthy spot where you can enjoy various lattes, squashes (flavored carbonated beverage), and other delights. Its most popular offering is the Strawberry Milk (600 JPY (incl. tax)). It has been getting a lot of buzz for its cute bottles and adorable drinks that you would surely want to take a picture of!

cafe no. HARAJUKU

FLAG Jingu-mae 1FA, 3-27-15 Jingu-mae, Shibuya-ku, Tokyo

CANDY SHOW TIME Cat street

Wait, there are more kawaii gourmet spots in this district! CANDY SHOW TIME Cat Street sells candies that are designed with adorable drawings to match every occasion and event. There is even a "show time" in this shop where you can watch how candies are actually made. It has been a constant source of fun and entertainment for a lot of tourists every day.

CANDY SHOW TIME Cat street

Nest Harajuku 1 1F, 6-7-9 Jingu-mae, Shibuya-ku, Tokyo

Take Souvenir Photos at Instagrammable Spots!

In Front of San to Nibun no Ichi

There are a lot of Instagram-worthy spots in Ura-Harajuku area, so make sure to capture wonderful photos that will serve as beautiful memories of your trip. Stand in front of San to Nibun no Ichi, a second-hand clothing store that young people love, and then take cute pictures against the backdrop of its colorful buildings.

In Front of San to Nibun no Ichi

Yellow House 3F, 4-26-28 Jingu-mae, Shibuya-ku, Tokyo

In Front of Princess one Spoon Tokyo

This spot is also recommended! In front of Princess one Spoon Tokyo, a concept shop based on the concept of princesses, you will get to snap a wonderful photo that will actually make you look and feel like a princess.

In Front of Princess one Spoon Tokyo

Jingu-mae S Bldg., 4-27-4 Jingu-mae, Shibuya-ku, Tokyo

Try to use this in-depth guide as your reference when you explore Ura-Harajuku!

*Please note that the information in this article is from the time of writing or publication and may differ from the latest information.

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