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Only in Japan! A Complete Guide to Customizing Your Own Converse All-Star Sneakers at White Atelier by Converse

Converse is a shoe brand that's popular all over the world. At the White Atelier by Converse stores in Tokyo, you can purchase sneakers and customize the design to create a pair of shoes that are uniquely yours. Check out this complete introduction to the stores where this is being offered!

2018.06.07
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What's White Atelier by Converse?

Concept

White Atelier by Converse is a retail store run by the popular shoe brand, Converse. The store is built to showcase the Converse lifestyle and aims to help customers create the sneakers they want from scratch. They stock men's, ladies', kid's, and even baby shoes, and there are also quite a number of original goods that can be bought only here and nowhere else.



Create a Pair of Shoes That are Uniquely Yours!

This create-your-own option is available only in Japan at the White Atelier by Converse stores in Harajuku and Kichijoji. Both stores include a space where customers can customize the classic All-Stars sneakers using various methods such as printing. It's an opportunity to show your creativity and stand out from the crowd!


How to Order

Pick Your Size

Let's look at the process of creating the customized shoes in a bit more detail. Start by picking the right shoe size for your foot. The customization is only available for the White All-Star shoes sold exclusively at the White Atelier stores, and you can pick from high-cut or low-cut versions of the sneakers.



Select a Print Design

Next, check out the print design catalog and select a design that you like. There are 4 categories of designs - Standard Design, Artist Design, Typography Design, and Name Print. After you indicate the selected design on your order sheet, the staff will then start working on getting the design printed.

1: Standard Design
These designs are available throughout the year. There are a total of 60 different options, including color variations. The uppers of the shoes (the sections on the side) and the shoe tongue (the part in the middle that rests under the shoelaces) can be decorated with different prints if you wish.

2: Artist Design
These limited-edition designs are the result of collaborations between Japanese and international artists and Converse. This means that different designs from different artists will be available at different times. *The design combination for the uppers (sides) and tongue (part in the middle that rests under the shoelaces) is pre-set.

3: Typography Design
You can also choose to print letters and numbers of your choice on the shoes. Since you can print different letters and numbers on each shoe, you could print one part of your initial on each shoe as well.

4: Name Print
With this option, you can print 2 - 8 alphabet characters of your choice on the uppers or tongue of the shoes. It's okay to select numbers as well, so this option is good for printing anniversary dates.


Complete the Customization By Selecting Shoelaces or Charms

For those who want to add even more personal touches, there's also the option to choose your own shoelaces or charms. The shoelaces are Converse originals and come in a variety of colors like red, blue and pink. The charms are accessories that are strung on the shoelaces and come in different designs like letters of the alphabet or stars. Pick something that matches your image!



How Long Does It Take, and How Much Does It Cost?

Time Required

From selecting the shoe size till the customization is complete, the process can take between 1.5 - 3 hours, depending on the complexity of the customization. The completed sneakers can be taken home on the same day.

Cost

The total price is calculated by adding the cost of the sneakers and the cost of the printing and other customization. The prices of the various components are listed below. The listed print prices are for printing a pair of shoes (both left and right shoes). The same price is charged even if only one shoe is printed.

All-Star: From 7,000 JPY (excl. tax)
Print: Upper 2,000 JPY (excl. tax), Tongue 2,000 JPY (excl. tax)
Shoelaces: 800 JPY (excl. tax)
Charm: From 300 JPY each (excl. tax) etc.


White atelier by CONVERSE Harajuku Store

Customizing pair of sneakers is nice to do by yourself, but it's also really fun to head down with your other half or friends and enjoy the process of creating the shoes together. Designing a pair as a gift is a nice idea too. Be sure to make a visit to the White Atelier store as part of your Tokyo travel itinerary.

*Please note that the information in this article is from the time of writing or publication and may differ from the latest information.

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Writer: nomura

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