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A Comprehensive Guide to the Ueno Frontier Tower, the New Landmark of Okachimachi, Ueno

Ueno Frontier Tower just opened in November 2017. We provide a comprehensive guide to the appeal of this commercial complex, which is considered to be the new face of the Ueno Okachimachi area.

What is the Ueno Frontier Tower

It is a multi-purpose building complex built on the site of the South Building of the historic Matsuzakaya Ueno department store with a shopping center, cinema complex, and office floors. Just two minutes by foot from JR Okachimachi Station, it is an extremely convenient location, and bustling as the new symbol of the Ueno Okachimachi area.

What is the Ueno Frontier Tower

3-24-6 Ueno, Taito-ku, Tokyo

What Kind of Facilities Does it Have? A Floor-by-Floor Guide

Below is a floor-by-floor guide to Ueno Frontier Tower, which consists of Matsuzakaya Ueno on the B1 Floor, PARCO-ya on Floors 1 to 6, and the cinema complex, TOHO Cinemas Ueno, on Floors 7 to 10.

Matsuzakaya Ueno

The B1 Floor is a part of the historic department store, Matsuzakaya Ueno, and is connected to the main building by a passage. It has a variety of shops.

Matsuzakaya Ueno

Ueno Frontier Tower B1F, 3-29-5 Ueno, Taito-ku, Tokyo

Ueno-ga Suki. Station

This is a floor with five shops selling a variety of items made in Japan: MAITO, which sells shawls and other items that have been naturally died with plant-derived dyes; ASAKUSA MADE, which sells leather bags; Niten Ichiryu Sohonpo, which sells a variety of leather goods; Anatotte, with a wide selection of items that represent Japanese craftsmanship; and A-griff, with original bags made with newspapers and magazines with a special plastic coating.

Ueno-ga Suki. Station

Ueno Frontier Tower B1F, 3-29-5 Ueno, Taito-ku, Tokyo

Ueno Tourist Information

This is a tourist information area (with English-speaking staff) that has local maps and flyers with local information. It also sells products by famous and established stores in the Ueno area as well as works of traditional crafts and by artists. It has a variety of panda goods in honor of the hugely popular baby panda, Xiang Xiang, who was born in 2017 and can be seen at Ueno Zoo starting in January 2018.

Ueno Tourist Information

Ueno Frontier Tower B1F, 3-29-5 Ueno, Taito-ku, Tokyo

Women's Shoes

There is a women's shoes salon that is designed to be an area for "women who enjoy walking Ueno and the surrounding areas". It has a wide selection of shoes by popular domestic and international brands, including walking shoes.

Women's Shoes

Ueno Frontier Tower B1F, 3-29-5 Ueno, Taito-ku, Tokyo

PARCO_ya

PARCO_ya is a sophisticated shopping center for adults that is managed by the PARCO Group popular among the younger generation. It has a total of 68 shops, including a cafe and cosmetics stores on the 1st Floor and ladies and men's fashion and miscellaneous goods stores on Floors 2 to 5, with a cafe on each floor.

Here, we introduce several recommended shops!

(C)PARCO_ya UENO

PARCO_ya

3-24-6 Ueno, Taito-ku, Tokyo

4F Syara

This is a shop that sells casual kimono and kimono accessories such as obi sashes and hair ornaments selected from various brands. It has a selection of products that respect the beauty of traditional Japanese kimono styles but incorporate modern elements and is recommended for foreign visitors.

(C)syara

4F Syara

Ueno Frontier Tower 4F, 3-24-6 Ueno, Taito-ku, Tokyo

4F OSAJI

This is a shop for a brand of organic cosmetics made in Japan. It has a selection of products recommended for people with dry or sensitive skin. The package design that is based on traditional Japanese colors and represents comfort and safety and the handy containers are also appealing.

(C)OSAJI

4F OSAJI

Ueno Frontier Tower 4F, 3-24-6 Ueno, Taito-ku, Tokyo

4F AYANOKOJI

This is a store specializing in "gamaguchi" that are handmade by craftsmen in Kyoto. "Gamaguchi" are traditional Japanese purses and bags with metal clasps, and a variety of types, from coin purses to bags and pouches, are available at this store. They come in a wide selection of designs, including ones with contemporary design based on traditional Japanese patterns and motifs. They are perfect as souvenirs.

(C)AYANOKOJI

4F AYANOKOJI

Ueno Frontier Tower 4F, 3-24-6 Ueno, Taito-ku, Tokyo

6F Kofuku Kairo

Kofuku Kairo is a restaurant floor with branches of nine popular restaurants from around the country, including ones based in Ueno. There are a variety of restaurants, including tempura, sushi and yakiniku restaurants, as well as a wine bar. A particular recommendation is Ueno Yabusoba, a famous soba restaurant established in 1892. It not only serves soba noodles made in the traditional style, but also casual and unique menu items offered only at PARCO-ya, such as Japanese-style tarts. Be sure to check it out.

(C)Ueno Yabusoba

6F Kofuku Kairo

Ueno Frontier Tower 6F, 3-24-6 Ueno, Taito-ku, Tokyo

TOHO Cinemas Ueno

The cinema complex, TOHO Cinemas Ueno, is on Floors 7 - 10. A wide range of movies are shown to suit the tastes of a variety of people that come to the Ueno Okachimachi area, with an emphasis on anime. There are eight screens and a total of 1,440 seats. VIVE audio speakers are installed in all theaters to ensure a movie experience with high quality sound.

TOHO Cinemas Ueno

Ueno Frontier Tower 7F - 10F, 3-24-6 Ueno, Taito-ku, Tokyo

Ueno Frontier Tower caters to a variety of different demands, ranging from shopping to gourmet dining and entertainment. Be sure to include it in your plans for your next trip.

*Please note that the information in this article is from the time of writing or publication and may differ from the latest information.

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