close

Download the Official App!

View View

WOW! JAPAN

9 Must-Visit Stores in Ameyoko, Ueno

Ameya Yokocho, more commonly known as Ameyoko, is a shopping street located near Ueno Station. There are many products sold here at a bargain price, so it's a sightseeing spot that's particularly popular with tourists! Here are some recommended places within Ameyoko for you to check out.

1. "Kanariya" for Cosmetics

Kanariya offers both Japanese and foreign cosmetic brands, all at a reasonable price! The prices are affordable, but what's even more impressive is their product lineup. Can't find the product you've been looking for at the drugstore or a cosmetics store? Try looking for it here and you might be able to find it! You may even come across an amazing bargain. It's a fun place to look around for makeup enthusiasts, so definitely make a trip over if you're interested.

1. "Kanariya" for Cosmetics

6-4-4 Ueno, Taito-ku, Tokyo

2. "POP GIRL" for Cute Fashion

At POP GIRL Ueno Branch, you can purchase women's clothing and fashion accessories at exceptional deals that are 50% - 90% off the original price. The store is extremely popular with young women, as it is often featured in magazines and media outlets as a store where you can buy cute clothes at a cheap price. They also sell shoes and bags, so you can economically coordinate a whole new outfit here. Clothes are priced from around 300 JPY, so you can easily incorporate popular, young Japanese fashion styles into your wardrobe.

2. "POP GIRL" for Cute Fashion

4-5-2 Ueno, Taito-ku, Tokyo

3. "Ameyoko Center Building" for an Underground Food Street

Ameyoko Center Building is a symbol of the Ameyoko area. There are many different kinds of stores on each floor of the building selling various goods such as clothing, golf products, and jewelry. However, the highlight of this building is the food product floor in the basement. There's a rich selection of products available here, such as raw meat parts that aren't sold at supermarkets and ingredients from various Asian countries. There's so much that can be found here to the extent that professional chefs come to stock products for their own restaurants. On the 1st floor, there are outdoor dining areas offering dishes made with ingredients from all over Asia, so you can also get a meal while you're at it!

3. "Ameyoko Center Building" for an Underground Food Street

4-7-8 Ueno, Taito-ku, Tokyo

4. "Takeya" for a Discount Store that Stocks Just About Everything

There are many Takeya stores scattered throughout the Ueno area. A wide variety of goods are sold at these stores, such as food ingredients and clothing, which are separated into different buildings by product categorization. Going around all of the stores is fun in itself, but the "SELECT Ueno Branch" store, which stocks a wide assortment of products selected by the staff, is especially recommended.
They have a diverse selection at this store, with items such as alcohol (wine, Japanese alcohol, etc.), foodstuffs (regional snacks, etc.), medicine, supplements, daily necessities, cosmetics (Japanese and foreign brands, fragrances, makeup products), fashion goods (clothing, bags, wallets, watches, etc.), household goods (knives, stainless bottles, etc.), and home appliances (rice cookers, hair dryers, hair and beauty products, etc.). It's also a very convenient place to shop for souvenirs!

4. "Takeya" for a Discount Store that Stocks Just About Everything

2-13-11 Ueno, Taito-ku, Tokyo

5. "Niki no Kashi" for a Confectionery Heaven

Niki no Kashi is a confectionery store that typically stocks about 5,000 varieties of sweets. The storefront is packed with snacks, and the lively atmosphere of the store is also really fun! Niki no Kashi Bic Hall, one of the branches of the store, sells a wide variety of other food ingredients as well, such as packaged food, seasonings, and tea, so you can easily get your shopping done here.

5. "Niki no Kashi" for a Confectionery Heaven

4-6-1 Ueno, Taito-ku, Tokyo

6. "Shimura Shoten" for Discounted Chocolate

Ueno is well-known for its bargain sales of chocolate, and Shimura Shoten is particularly famous for it. The enthusiastic voices of the shop staff shouting phrases like "1,000 yen! 1,000 yen!" and "1 bonus chocolate included!" as they stuff sweets into a bag is a spectacle that is popular with foreign visitors and locals alike.
You can buy a big bag stuffed to the brim with snacks for 1,000 JPY, which is said to be equivalent to over 2,500 JPY at a convenience store or supermarket. They include other snacks besides chocolates, too, so if you're looking to buy a large volume of snacks for cheap, you absolutely need to check out this store.

6. "Shimura Shoten" for Discounted Chocolate

6-11-3 Ueno, Taito-ku, Tokyo

7. "Hyakkaen" for Delicious Fruits

Hyakkaen offers a large assortment of fresh fruits, and they are most well-known for their reasonably priced diced fruit skewers. The type of fruit changes depending on which fruit is the most delicious in that season. There are so many juicy and sweet fruits here, like melon (100 JPY) and pineapple (100 JPY)! Since they're skewered, you can easily eat them in front of the store, and it's great as a snack to munch on while you're out sightseeing.

7. "Hyakkaen" for Delicious Fruits

6-10-13 Ueno, Taito-ku, Tokyo

8. "Tentenraku" for Tasty Xiao Long Bao

Tentenraku's specialty is their "Fried Xiao Long Bao" (4 for 400 JPY / 6 for 600 JPY)! The springy and thick dumpling skin is wrapped around a pork filling. When eating these soup dumplings, the flavorful juices from the meat will come gushing out, so try to eat them without spilling! When you put it in your mouth, the aroma of the fried dumpling skin and the savory and rich flavor of the pork spreads in your mouth, creating an extremely delicious flavor experience!
In addition to the xiao long bao, there are many other items on the menu, and it's a great place for those who want to eat authentic Chinese food at a reasonable price. They're open from 9:00 am, so you can evem eat breakfast here before sightseeing around Ameyoko!

8. "Tentenraku" for Tasty Xiao Long Bao

Ameyoko Center Bldg. 1F, 4-7-8 Ueno, Taito-ku, Tokyo

9. "Minatoya" for Kaisen-don and Takoyaki

At Minatoya, you should definitely try both the affordable kaisen-don (rice bowl dish with seafood) and the takoyaki (octopus-filled balls). For kaisen-don, the recommended option is the Negitoro-don, which you can get for just 500 JPY! In the negitoro (finely minced fatty cut of tuna mixed with spring onions), the rich and savory flavor of the tuna fat matches very well with the refreshing taste of the spring onions. The negitoro is placed over a bed of rice with some wasabi soy sauce, so it doesn't taste too fatty and has a clean taste. There are many other rice bowl options, including salmon or tuna sashimi, so take a look at the pictures on the menu to choose which one you'd like to eat!
Takoyaki is also a specialty of this shop. The outside of the flour batter is crunchy and fragrant, and the inside has a thick, creamy texture. A chewy, large piece of octopus is inside each takoyaki ball. Make sure to lather it with takoyaki sauce and mayonnaise!

9. "Minatoya" for Kaisen-don and Takoyaki

4-1-9, Ueno, Taito-ku, Tokyo

Do you want to go to any of these places after reading about them? If you're in the Ameyoko area, feel free to stop by any of the spots introduced in this article!

*Please note that the information in this article is from the time of writing or publication and may differ from the latest information.

Recommended articles for you

Follow WOW! JAPAN
Can't find it in a guidebook? Looking through this app will definitely make you want to go to Japan.
Sightseeing information to make you say "Wow!", updated every day!