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Too Rich?! Trying the Double Matcha Tsujiri Soft-Serve Extra Rich

Kyoto's famous Tsujiri opened a branch on the 2nd basement floor of GINZA SIX in Tokyo, which opened on Thursday, April 20th. The new branch is called Tsujiri Ginzamise, and is Tsujiri's Kanto flagship store.


At the Ginza branch , you will see, smell and taste the special matcha that's the pride of Tsujiri, while taking a glimpse at its more than 150-year history. You can fully enjoy the world of matcha in a way that's only available here.

The highlight is the Tsujiri Soft-Serve Ice Cream Extra Rich (630 JPY) that is only available at this Ginza branch. It uses double the amount of matcha as the Tsujiri Soft-Serve Ice Cream sold at the Kyoto branch. You can savor its extra level of richness with its strong bitter taste. The PR manager of this shop proudly claimed that, “Matcha is enjoying a global boom. So, we thought that it would be great if we can also use this shop as a channel to introduce Japan to those from overseas. We think that with the Tsujiri Soft-Serve Ice Cream Extra Rich, foreign customers will feel the strong punch of its richness.”


Aside from the soft-serve ice creams, there are other items that must not be missed at this shop, including the baumkuchen called Kyo-Koicha Baumkuchen (Kyoto-style extra rich baunkuchen) and the filling Tsujiri Soft-Serve Ice Cream Ginza Parfait (1,080 JPY) that is filled with tsubuan (coarse red bean paste), yatsuhashi (cinnamon and bean paste Kyoto sweet) and warabimochi (dumplings made from bracken flour).

The same manager advertised the shop by saying that “We have also developed these kinds of items for tourists who may be looking for that special taste. They are packed with the goodness of Kyoto!” Meanwhile, it seems that the Kyo-Koicha Terrine, a limited item at the Ginza shop that is made by slowly baking a rich dough made of matcha and white chocolate at a low temperature, as well as the Nama Yatsuhashi are recommended souvenirs from Tsujiri’s Ginza outlet.

Tsujiri Ginzamise

6-10/11 Ginza, Chuo-ku, Tokyo

[This article was originally published in Walkerplus on 04.19.2017]

*Please note that the information in this article is from the time of writing or publication and may differ from the latest information.

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