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Fantastic! 5 Shops Where You Can Buy Bargain Lucky Packs

One of the traditions of the Japanese New Year is the fukubukuro, or a lucky pack. Fukubukuro are mysterious bags sold by shops in which you don't know the contents, so there's always excitement when you open it! Here are 5 shops that offer fukubukuro that are great bargains.

What is a fukubukuro?

Fukubukuro are packages of products that the customer can't see and are sold as the first business conducted in the new year. You can't see the inside, but every year plenty of people line up from the early morning to excitedly buy fukubukuro! That's because the products inside fukubukuro are worth more than the price of the bag. Even though you don't know what's inside the bag, they are separated by category, such as clothing, food, jewelry, interior decor, etc. Trendy shops in department stores or popular brands have many fans of their fukubukuro, so if you don't go early and get a numbered ticket, you might not be able to buy one. What kind of products are inside? Fukubukuro are one way to enjoy testing your luck and feeling some excitement early in the new year. In recent years, there are also some fukubukuro that are sold after announcing the contents.

1. If you're going to buy fukubukuro from famous fashion brands, go to Shinjuku Isetan

This department store was made with the concept of being a museum of the world's top fashion brands. They carry the world's leading fashion. Each fashion brand sells their own fukubukuro, so from the early morning of the first day of sales (January 3rd), there's a long line of people waiting for numbered tickets. Of course, the value of the products is more than the price paid. The risk of being sold items that were sitting unsold in a warehouse is low, so this can be called a true bargain of a fukubukuro. Examples of fukubukuro sold in earlier years are listed on the website, so please check it in advance.

1. If you're going to buy fukubukuro from famous fashion brands, go to Shinjuku Isetan

3-14-1 Shinjuku, Shinjuku-ku, Tokyo

2. If you want to get popular appliances, go to Bic Camera

Fukubukuro from electronic stores include packs for Roombas, TVs, Windows PCs, iOS tablets, and other types. If you're not picky about the specifications of your electronics, you can shop at a huge bargain. You can buy items for about half of their prices, so a line of buyers always form. In the past, there have been people that lined up for 5 hours starting at 5:00 am. If there's a fukubukuro that you definitely want, it's recommended that you line up from the early morning. If they sell out, they stick up a sold out tag on the store's board, so please refer to that.

2. If you want to get popular appliances, go to Bic Camera

1-41-5 Higashi-Ikebukuro, Toshima-ku, Tokyo

3. If you're looking for fashionable and useful items, try Muji

Muji has stores all around the world, and they also sell reasonably priced fukubukuro. They sell fukubukuro that you can see the inside of, so you can buy clothes, fabrics, etc. in clear bags priced from 1,000 to 5,000 JPY. Their popular stationery is sold in a fukubukuro that costs 1,000 JPY, and it always sells out very early every year since it holds products worth 8,000 to 10,000 JPY. There are many branches that sell out right when the store opens, so if you want to get it, you should make sure to get there before opening.

3. If you're looking for fashionable and useful items, try Muji

Infos Yurakucho 1-3F, 3-8-3 Marunouchi, Chiyoda-ku, Tokyo

4. If you want made in Japan quality, try Shu Uemura

This popular brand has high-quality cosmetics and makeup palettes that you can customize yourself, and their popular fukubukuro called a HAPPY BAG is said to be a must-buy. One of the reasons it's so popular is because it has their famous cleansing oil (original price around 10,000 JPY) that is one of the most prominent products of the beauty world. The HAPPY BAG itself sells for around the same price as the cleansing oil, and also has skincare and makeup in it, so it's a great bargain. You can look forward to finding out what the other products are when you open the bag! There are products worth more than the price you paid, so the shop will probably become a battleground. This is definitely one that people who like cosmetics should look out for.

4. If you want made in Japan quality, try Shu Uemura

Omotesando Hills Nishi-Kan 1F W-107, 4-12-10 Jingumae, Shibuya-ku, Tokyo

5. Recommended food fukubukuro for beginners

These bags are recommended for people who want to enjoy buying fukubukuro, but don't want to spend money on mystery items. These fukubukuro have wine, cheese, snacks, etc., so it's relatively low risk. Many of the food-related fukubukuro have their contents displayed, so you can be at ease. There are popular stores like Starbucks that sell out almost right when the store opens, but if you go to the basement floor of department stores, there will be plenty of fukubukuro available. The basement of department stores are full of top-quality shops, so it's recommended to buy souvenirs there as well.

Things to know about buying fukubukuro

The day shops open to begin sales can be the 1st, 2nd, or 3rd. They vary depending on the store, so please make sure to check the homepage before going. There are people that line up the day before if they're aiming for a specific fukubukuro. If you're going to wait for a long time, make sure to wear warm, comfortable clothing. The first sales of the year are very crowded, so please buy your fukubukuro while respecting proper etiquette. Be aware that you can't make returns even if you don't like the contents. In recent years, in front of the entrance of Shibuya 109, the sight of people asking to switch fukubukuro contents has become famous. Many foreign tourists are beginning to take part in buying fukubukuro, so please join in.

Being able to buy products for much cheaper than their listed price will make you want to buy fukubukuro, even if you don't know the contents. Please enjoy this way of testing your luck in the new year! Hopefully you will be able to buy the best fukubukuro for you.

*Please note that the information in this article is from the time of writing or publication and may differ from the latest information.

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