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From Awaji Beef to Your Own Kaisendon! Famous Farmer’s Markets Packed with Awaji Island’s Seasonal Ingredients and Dishes

Awaji Island is a treasure trove of food, as it produces not only vegetables such as Awaji onions, but also Awaji beef and seafood. Markets filled with ingredients that come direct from the farms and seas in the island have become popular tourist spots as they offer just-harvested vegetables and fresh fish and seafood, among other things. Here are some of the recommended farmer’s markets in Awaji Island that you must check out when you go on a trip by car! ※The prices of products and goods stated in this article are the prices when the interviews were done. Prices change depending on the season and other factors.

The largest farmer’s market in Hyogo where the ingredients of the island are gathered

Awajishima Marugoto Chokubaijo Minacoicoiya (Awaji Island Farmer’s Market Minacoicoiya) is the largest farmer’s market for agricultural, livestock and marine products in all of Hyogo. It features a wide array of seasonal products that are sourced from various areas in Awaji Island, such as local vegetables, seafood caught from nearby waters, and Awaji beef. Its food court, the Gottso no Mori, is also famous as a place where you can taste local dishes and sweets.

Honmamon Ichiba is a market that sells agricultural, livestock, fishery products, and special items. It is filled with safe vegetables that bear the names of the people or farms that grew and harvested them. Yumiko Yamazaki, a staff at this establishment, said that, “Fresh vegetables, seafood and other products are delivered every day from all over the island, centering on southern Awaji. It would be best to come here at around 10:00 am, rather than first thing in the morning, as that is the time when the selection of items and products is at its peak.”

The sea bream (1,770 JPY) is bred in the Naruto Strait. It is called Sakuradai (sea bream caught in the cherry blossom period) in March-April, and Momijidai (sea bream caught in the autumn foliage period) in October-November. / The special premium steak of Awaji beef (1,296 JPY per 100g) can be bought at a price that is lower than the price in the market. The photo shows steaks that are about 200g per piece.

The Awaji onion (800 JPY per 3kg box) is the local vegetable that best represents Awaji Island. It is in season from April to September. / In reality, Awaji Island also has a thriving lettuce industry. Lettuce (120 JPY) is a vegetable that still tastes good even when hot. It is in season from September to May. / Awaji Island’s delicious rice (Kinuhikari 300 JPY per 1kg) has three variants, including Koshihikari, and it is sold in 1kg units.

The Gottso no Mori food court sells local dishes. It has 80 seats available.

At the Awajichan Cafe, which is operated by Awajishima Bokujo (Awaji Island Farm), guests are treated to racks full of luxurious sweets prepared with lavish amounts of fresh Awajishima milk from the island, such as soft-serve ice cream and cream puff. The milk soft-serve ice cream (300 JPY) uses Takumi Milk, the fanciest of all milks in Awaji Island, that is made by a limited number of producers. The cream puff (250 JPY) uses Awajishima milk in the custard cream and dough, giving it a soft and fluffy texture.

At GYOGYOKATSU, guests are served deep-fried cutlets of fish in season that is sourced from the fishery cooperative in Minami-Awaji (Southern Awaji). Enjoy the cutlets of fish that can only be found in an island, including the most famous Aji (horse mackerel) (216 JPY) and the Sawara (Japanese mackerel) (216 JPY) that comes in season in spring. The Ajikatsu has a thin and crispy coating, so you will taste the freshness of the fish. You can eat it with five different seasonings such as salt.

Onion & Olive Awajishima sells various processed food products in collaboration with farmers and suppliers of Awaji onions and olives. You can even test the popular onion soup and olives produced in Awaji Island. The Tamanegikatsu (150 JPY per piece) is filled with the sweetness of Awaji onions. Three pieces of this cutlet is a steal at just 400 JPY.

■Farmer’s market details
Items sold: Vegetables, fruits, rice, seafood, meat, fresh flowers, agricultural, livestock and fishery products, etc. / Dining facility: Food court and restaurants / Other facilities: Awaji Farm Park England Hill is nearby

Awajishima Marugoto Chokubaijo Minacoicoiya

1408 Yagiyogikami, Minami-awaji-shi, Hyogo

The Self Kaisendon made with natural and fresh seafood is famous!

Fukura Marche is a complete farmer’s market offering local vegetables, specialty products and fresh seafood from Awaji Island. It is known as a place that only sells wild fish. It is also famous for the so-called Self Kaisendon (seafood bowl which is made by filling a bowl with rice and then topping it with sashimi) that you can make on your own by having the fish and seafood (sashimi) you bought from the market put on top of rice (220 JPY) or “sumeshi” (vinegared rice prepared for sushi) (240 JPY).

“Farm produce straight from farmers and fresh seafood caught in the fishing harbors of the island are delivered to this market daily. The Self Kaisendon that you will make on your own is very popular here,” said Nao Kuroda, shop manager.

The Kurozu Tamanegi Dressing (650 JPY) that makes vegetables taste more delicious is an original product of this place. / The Mentakarei (540 JPY), which tastes delicious when deep-fried or stewed, is in season around March to April. / The assorted fresh sashimi in season (380 JPY) is made with fish directly delivered from Kubota Suisan in Minami-Awaji. The photo shows the set with three kinds of fish, including Suzuki (sea bass).

This is a market that only sells carefully selected agricultural and fishery products, and specialty products from the island. To get fresh seafood that is only processed that morning, it would be best to come to the market at round 10:30 – 11:00 am.

■Farmer’s market details
Items sold: Vegetables, fruits, rice, seafood, meat, fresh flowers, agricultural, livestock and fishery products, specialty products, etc. / Dining facility: Cafeteria / Other facilities: None


1530-2 Ko Fukura, Minami-awaji-shi, Hyogo

Fresh vegetables being sold from a former elementary school!

Nojima Scuola is a complex facility that is housed in a revived building that was originally Nojima Elementary School. It is designed under the theme “agriculture, food, education and art” of Awaji Island. At Nojima Marche on the first floor of the school, vegetables harvested in the morning and delivered every day by local affiliate farms are sold, along with the specialties of the area. This market is characterized by its wide selection of rare vegetables.

“The market directly negotiates with farmers when sourcing products, so it is able to offer rare and unusual vegetables. We also provide explanations on the best way to eat them in a dish,” said Kohei Ishino, staff of the market.

Even among onions, the Awajishima fruit onion (740 JPY) with high sugar content is so sweet that you can eat it as is. / The colorful Swiss chard (130 JPY) that goes well with salad is rich in carotene and has anti-cancer effects. / The ice plant (180 JPY) that accumulates salt from water has a crisp texture, so it is good eaten raw.

The first floor houses Marche, a bakery and a café, the second floor is home to Ristorante Scuola, and the third floor has a BBQ terrace.

■Farmer’s market details
Items sold: Vegetables, fruits, rice, seafood, bread, sweets, agricultural, livestock and fishery products, specialty products, etc. / Dining facility: Café, restaurant and BBQ / Other facilities: Zoo, shops, etc.

Nojima Scuola

843 Nojimahikinoura, Awaji-shi, Hyogo

Vegetables harvested in the morning are available at a market in an amusement park!

Onokorobatake is the farmer’s market of the famous amusement park Awaji World Park ONOKORO. Inside this vast market are sold vegetables and fruits that are harvested in the morning in Awaji Island, among other goods. Of the items found here, the onions and rice have particularly diverse kinds, with the shop even offering to polish the rice for free.

“Of all the various kinds of vegetables, the Awaji onions are the most popular, as you’d probably expected. There are many guests who purchase onions and other produce after enjoying ONOKORO,” said Maki Sakamoto, manager of the facility.

Tomatoes (2,500 JPY for about 3.5kg (excl. tax)) of Nittasanchi, which is famous for their handmade tomato ketchup / Nittasanchi no Tomato Ketchup (600 JPY) that is made using fully ripe tomatoes grown through hydroponic farming, onions, and other vegetables from the island / Kinuhikari no Genmai (1,700 JPY for 5 kg (excl. tax)) is the same Kinuhikari rice, but it is sold by a different producer.

It is located right next to the entrance gate of the Awaji World Park ONOKORO, and you can enter without going inside the park.

■Farmer’s market details
Items sold: Vegetables, fruits, rice, seafood, meat, fresh flowers, agricultural, livestock and fishery products, specialty products, etc. / Dining facility: None / Other facilities: Annexed to an amusement park


Inside Awaji World Park ONOKORO, 8-5 Shiotaniijima, Awaji-shi, Hyogo

A farmer’s market with 200 kinds of products

Floral Island is a farmer’s market inside the Road Station Higashiura Terminal Park, characterized by its extensive selection of more than 200 kinds of local vegetables and fruits all throughout the year. There are also many kinds of local processed foods such as pickles, miso and tsukudani (preserved food boiled in soy sauce).

“This market is packed with fresh vegetables delivered every morning by local farmers, as well as unusual and rare vegetables, depending on the season. The soft-serve ice cream (300 JPY) using Awajishima milk is also famous,” said Yumi Yamaguchi, staff at the market.

The Ayame Yukikabu (110 JPY) with a beautiful combination of purple and white is recommended for “asazuke” (light pickling). It is in season around October to April. / The Kitasaka Yokeijo no Momiji Tamago (180 JPY for six pieces) are eggs of pure Japanese chickens that account for just about 6% of all chickens bred in Japan. / The spring onion bulbs with leaves (210 JPY for 3 stalks) appear in the market from mid-March until mid-April. They are so soft that you can eat even the leaves.

Agricultural produce, processed foods and other goods are sold inside the vast facility. There is a wide array of vegetables and fruits available.

■Farmer’s market details
Items sold: Vegetables, fruits, rice, seafood, meat, fresh flowers, agricultural, livestock and fishery products, specialty products, etc. / Dining facility: None / Other facilities: Annexed to a roadside rest area

Floral Island

Inside Higashiura Terminal Park Rest Area, 642-1 Ura, Awaji-shi, Hyogo

[This article was originally published in Walkerplus on 03.11.2017]

*Please note that the information in this article is from the time of writing or publication and may differ from the latest information.

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