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WOW! JAPAN

Cheap Japanese cosmetics have a reputation of being high quality and easy to use. They are a powerful ally to those who want to look cute. This article introduces you to the best affordable, good-quality Japanese cosmetic brands and their most popular products.

1. CANMAKE

CANMAKE is a Japanese cosmetic brand which develops affordable cosmetics based on their brand concept, "I want to look cute, have fun, and sparkle!" They have many products which incorporate fun designs into everyday makeup, such as blush with a floral pattern and their original eye shadow that comes in a tube. The best part is that you can get most of them for under 1,000 JPY! CANMAKE's popular Perfect Multi Eyes (780 JPY (excl. tax)) is extraordinary because you can do a complete eye makeup look with just this one product, which is amazing considering it is less than 1,000 JPY. It comes in various colors, so be sure to pick out your favorite one!

1. CANMAKE

2. CEZANNE

CEZANNE is a popular Japanese cosmetic brand that develops affordable Japanese beauty products based on their concept of "safety and beauty: through time and eternity". They hope that you will always be able to keep their cosmetics by your side. CEZANNE offers high-quality items for a low price because they highly value what they call the "three kindnesses". They are "kind to the earth" through the promotion of reusable packaging, "kind to customers" by implementing practices that keep the cost low such as simple packaging, and "kind to the skin" through various practices such as conducting patch testing of all their products. One of CEZANNE's most popular products, the CEZANNE Mix Color Cheek (680 JPY (excl. tax)), is no exception as it is full of many kindnesses. This item follows through with the promise of being kind to skin by adopting a non-drying formula which agrees with the skin and including a natural hair brush.

2. CEZANNE

3. KATE

KATE is an affordable Japanese cosmetic brand originating in Tokyo which develops trendy items with "no more rules" as its slogan. This popular Japanese beauty brand has been gaining support from many people in Japan, and has even been chosen by beauty magazines under the "Best Cosmetics" category. The Super Sharp Liner EX2.0 (1,296 JPY (incl. tax)), which was just released this year, is the ultimate eye liner, born out of a collaboration with the major stationery maker Pentel. This is a highly recommended KATE item for defined and superfine lines. It is also fascinating that it holds up against sweat, water, and tears, yet can be removed easily with hot water.

4. MAJOLICA MAJORCA

This Japanese beauty brand came into existence in 2003 from the concept "opening the door to cuteness". One of the biggest attractions of MAJOLICA MAJORCA is its lovely packaging which makes you feel like you're part of a fairytale world. They have many magical items that will excite you from the moment you take them in your hands. The Lash Expander Liquid Extensions EX (1,200 JPY (excl. tax)), which has boasted immense popularity since it first launched, is a highly recommended MAJOLICA MAJORCA mascara that will give you volume and length.

4. MAJOLICA MAJORCA

5. OPERA

OPERA is a famous Japanese beauty brand that develops cosmetics for those who covet a sophisticated, cute, and stylish image. It is earning support from many people by creating items that deliver flawless looks for time-poor individuals, as well as developing great colors and textures compatible with your skin. The popular OPERA item, Lip Tint N (1,500 JPY (excl. tax)), has a sheer feel and leaves the lips with a beautiful color finish. The reason for its popularity is its moisturizing effect and comfortable, non-sticky formula.

Did any of these Japanese cosmetic brands catch your eye? You probably can't wait to get your hands on these cheap, high-quality cosmetics! Try them on and your makeup will surely be more fun from tomorrow.

*Please note that the information in this article is from the time of writing or publication and may differ from the latest information.

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