2019.10.11
Mari Hiroki

Fresh Candied Strawberries! “Evolutionary Strawberry Candy Shops” Open in Harajuku and Osaka Amerikamura!!

On Saturday, September 21, 2019, SugarFactory (CEO: Toshihiko Takemori), opened two branches of Strawberry Fetish, Japan's first "evolutionary strawberry candy store," simultaneously on Takeshita Street in Harajuku and Amerikamura in Osaka. SugarFactory manages four shops along Takeshita Street and in the famous SHIBUYA 109 building. Here is what it's all about!

Index

No Stopping the Ichigo Ame
Exclusive Products Available Only at Newly Opened Stores!
Shop Visuals

See all

No Stopping the Ichigo Ame

Strawberry Fetish is so popular that it sold 70,000 Ichigo Ame in less than three months since opening in SHIBUYA 109 in Shibuya as Japan's first "evolutionary strawberry candy shop." In August, it sold a staggering 1,000 Strawberry Ame a day. At Strawberry Fetish, you can enjoy innovative versions of the Japanese festival food, Ichigo Ame (candied strawberries on a stick), including the Long Ichigo Ame and Ichigo Ame with various toppings such as tiramisu and cheesecake. The candies are not just novel but also wonderfully tasty with great thought and care going into the coating process to maintain the juiciness of the strawberries. Be sure to go to one or both of the two new shops to enjoy these tasty treats.

Exclusive Products Available Only at Newly Opened Stores!

Two new products created for strawberry lovers by strawberry lovers have been released! They are only available at the Takeshita Street and Amerikamura stores. Other fruit candies, such as apple and grape candies, are also being planned.

1. Ichigo Budo Ame 650 yen (incl. tax)

A limited quantity of Ichigo Budo Ame candies made with strawberries and Nagano purple grapes are available for a limited period of time.
Sale period: Saturday, September 21, 2019 - Thursday, October 31, 2019

2. Special Strawberry Milk Tapioca 650 yen (incl. tax)

This was created as the "ultimate strawberry tapioca" by strawberry lovers for strawberry lovers. It is an incredible product that was developed collaboratively by Strawberry Fetish and the bubble tea chain, Wu-Cha. Be sure to try the ultimate strawberry milk tapioca made with 70g of fresh strawberry in each cup.

3. Standard Menu

・Plain Ichigo Ame: Harajuku Takeshita Street Store 450 yen (incl. tax), Amerikamura Store 400 yen (incl. tax)
・Long Ichigo Ame: Harajuku Takeshita Street Store 650 yen (incl. tax), Amerikamura Store 600 yen (incl. tax)

・Toppings
This is the cheesecake topping which can be enjoyed for an extra 120 yen (incl. tax). There are many other novel toppings such as tiramisu and matcha green tea tart. It may be fun to try a few so you can decide which one your favorite is.